Buy Fair, Be Fair – Fair trade


The conditions that sadly still exist in developing and emerging countries in the 21st century are repulsive. There are to this day plenty of workers that receive despite their hard work a salary that just isn’t fair. That made our team really think about this topic and made us curious how “fair trade” works. Especially how the people in our surroundings think about “fair trade”, or to be precise, if they would work so hard and receive such a little recognition as a salary from their employer.

Fair trade Facts

In developing and emerging countries the international organization «Fairtrade International» strengthens small farmers, plantation workers and their families so that they can improve their lives on their own. Fair trade connects consumers, businesses and producer organizations. Please distinguish the term “Fair trade” as a movement from the term “Fairtrade” as a labeling and certification system! [Fair trade,]

Socially Ecologically Economically
Strengthening small farmers and workers People in the center Requirements for dealers and manufacturers
regulated working conditions Environmentally friendly cultivation Use of the Fair trade label
prohibition of exploitative child labor Ban dangerous pesticides Transparent trading
prohibition of discrimination Protection of natural resources Payment of fair trade Minimum Price

«Fairtrade International» is a non-profit association involving 25 member and associate member organizations (labeling initiatives and producer networks), traders, and external experts. The organization develops and reviews Fairtrade standards, assists producers in gaining and maintaining Fairtrade certification, and capitalizing on market opportunities. [FLO International,]

That’s how the System of «Fairtrade International» works:

Fairtrade System, go to
Fairtrade Systeme (


During the project we reflected on how we thought and stood about Fair trade at the beginning and realized that personally we rarely thought about it, respectively we have never really dealt with Fair trade before. It was a bit casual, but we seldom paid any attention to buying Fairtrade products when shopping. By this recognition, we wanted to find out if there is also a gap between people’s opinion in our surroundings about Fair trade and their behavior to that.

Therefore we started a survey on the following case:

Imagine you would work 5 days a week (100%) in your home country (for example in a agriculture job) and would receive this salary:

per day CHF 5.00 / TRY 19.16 / EUR 4.26 / $ 5.15
per week CHF 25.00 / TRY 95.80 / EUR 21.30 / $ 25.75
per month CHF 100.00 / TRY 383.20 / EUR 85.20 / $ 103

Such working conditions are not uncommon in developing countries. That’s why Fair trade exist, so that such conditions are reduced and hopefully someday do not exist anymore. With simple shopping choices you can get farmers a better deal. Fair trade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.

Would you go to work in your home country in an agriculture job?

As you can see from our survey results, no one would go to work for such a small wage as the daily salary of a worker in third world / emerging countries.


Have you already dealt with Fairtrade?

More than 70% already dealt with Fair trade and that’s very good! But there is still a high percentage of people that never dealt with this topic before.

Do you think it’s fair that such salaries still exist in third world and emerging countries?

Nearly 90% of the participants do not find it fair that such salaries are still present in the 21st century. That is unimaginable for quite anyone, so why not change it?


Do you look for Fair trade products while you are shopping?

According to previous statistics, a large number of people have already dealt with or been informed about Fair trade and do not find it fair that such salaries still exist. But how is it possible that so many people only make a little effort and only pay a little attention to the Fair trade products while they’re shopping, when they do not find it fair and would not go to work for such a little wage?


Propagation Video

With our survey and its evaluations we decided to do a short video where we want to show the main results of our survey’s analysis in a role play. Our aim with this video was to appeal for further reflection on this matter for everyone.

Personal experience and conclusion

Our project was in any aspect very instructive and challenging for us. We learned a lot about Fair trade and how it works. Additionally, it was very interesting doing our survey, evaluate the results and to figure out the behaviour of the sample. Unfortunatly, we couldn’t really work with the students from Izmir concerning the communication problems in Turkey. Nevertheless we became acquainted with Fair trade and we intend to look for Fair trade products in the future. We also hope that some of the readers change their behaviour towards this topic like we did.

In this sense Be Fair, Buy Fair!

Your Fairtrade Team
Marta and Marco

☷ See the project teams here »
☵ Some words about the contributions »

4 thoughts on “Buy Fair, Be Fair – Fair trade

  1. Dear Marta and Marco

    I think you’ve picked an very interesting and important topic and showed us very well what “Buy fair, be fair” means. It’s a great thing to show, because most of the people don’t watch out their hands when they go shopping, especially young people just buy the cheapest and easiest things to handle with. And the result is that they help the (bad organisations) to grow and produce more and more.

    Sure a part of the people is maybe not able to buy more expensive stuff, because they’re incoming isn’t as high, so they can’t afford fair products. But to all the people who have the possibility to buy fair products, should do it. It’s very important to the environment to work on it, so that every farmer on this world gets a fair amount of money for his work and his products, that were produced in a way that saves the environment and their resources.

    Kind regards and stay up to date

  2. Hi Guys

    First of all a huge compliment on your title \”Buy Fair, Be Fair\”. It draws a lot of attention to your project and it made me want to read it instantly. I also think your surveys gave a very good insight into what people really think about Fair trade.

    When I went grocery shopping I always picked Fair trade products because I knew it was \”good\” but I never really knew the exact purpose behind the label. Now thanks to your article I fully understand what Fair trade stands for and I will definitely keep buying Fair trade products.

    Kind regards

  3. Hello Fairtrade Team
    What an informative text! I now have an idea how ‘fair trade’ really works. The pictures and the surveys help to understand the topic. Also the layout is very structured and clear.
    As you mentioned in the video, it is incredible that so many people know about the problem of the low salaries in developing and emerging countries but they literally do nothing about it. They don’t even buy fair trade products, and I agree with you: it would not make a big effort for them. Credits to all people out there who already support fair trade products!
    Maybe you could explain something more about the social, ecological and economical aspects of the ‘Federation International’ association. The keywords are not really clear for me.
    Anyway, thank you very much for this interesting article.
    Kind regards

  4. hello, the Fairtrade Team

    I have read your project work and found very exciting and informative how you have argued with this subject. What is explained very well, are the wage comparisons per day per week and per month because then one can imagine why Fairly Trade existed. Thank you and kind regards.

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